Privacy policy

Last updated: July 27, 2026

FEDUA FASHION SHOP operates this shop and website, including information, content, features, tools, products, and services, to provide you, the customer, with an adequate shopping experience (the "Services"). FEDUA FASHION SHOP is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise transact through the Services, or communicate with us. In the event of a conflict between our Terms and Conditions of Service and this Privacy Policy, the Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and understand how we collect, use, and disclose your information as described.

Personal information we collect or process

When we use the term "personal information," we refer to information that identifies or is reasonably linked to you or another person. Personal information does not include information that is collected anonymously or de-identified so that it cannot identify or be linked to you. We may collect or process the following categories of personal information, including inferences drawn from such data, depending on your interaction with the Services, where you live, and as permitted or required by applicable law:

• Contact details including name, address, billing address, shipping address, phone number, and email address.
• Financial data including credit card, debit card, and financial account numbers, card payment information, financial account details, transaction details, payment method, payment confirmation, and other payment details.
• Account data including username, password, security questions, preferences, and settings.
• Transaction data including items you view, add to cart, add to wishlist, or purchase, return, exchange, or delete, and past transactions.
• Communications with us including information you include in your communications, such as if you submit a dispute to customer support.
• Device information including information about your device, browser, or connection network, IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, as well as how and when you interact with or browse the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or provide your personal information to us;
• Automatically through the Services including through your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to implement certain technology and when they collect or process your personal information on our behalf;
• From our partners or third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may collect your personal information for the following purposes:

• Providing, customizing, and improving the Services. We use your personal information to provide the Services to you, as well as to fulfill our contract with you; process your payments; fulfill your orders; remember your preferences and items you are interested in; send you account-related notifications; process purchases, returns, exchanges, or other transactions; create, maintain, and manage your account; arrange shipping; facilitate returns and exchanges; allow you to post reviews and create a personalized shopping experience, such as with product recommendations linked to your purchases. This may include using your personal information to customize and improve the Services.
• Marketing and advertising. We use your personal information for marketing and advertising purposes, such as sending you marketing, advertising, and promotional communications via email, text message, or postal mail, and to show you online ads for products and services within our Services or on other websites, including based on items you previously purchased or added to your cart and other activities within the Services.
• Security and fraud prevention. We use your personal information to authenticate your account; provide a secure payment and shopping experience; detect, investigate, or act against any fraudulent, illegal, unsafe, or harmful activities; and protect public safety and our services. By choosing to use the Services and register an account, you assume responsibility for protecting your credentials. We recommend that you do not share your username, password, and other access data with anyone.
• Communicating with you. We use your personal information to provide customer support, provide responses, offer effective services, and maintain our business relationship with you.
• Legal reasons. We use your personal information in accordance with applicable laws or in response to valid legal processes, including requests from authorities or government agencies; to investigate or participate in depositions, potential or ongoing lawsuits, or other legal proceedings; to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. These circumstances may include:

• With Shopify, vendors, and other third parties that perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, data storage, fulfillment, and shipping).
• With business and marketing partners to provide you with marketing services and advertisements. For example, we use Shopify to offer personalized ads with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your data in accordance with their own privacy policies. Depending on where you reside, you may have the right to ask us not to share your data for the purpose of showing you personalized marketing ads based on your online activity across different merchants and websites.
• When you ask or authorize us to disclose certain information to third parties, such as to ship your products, or when you use social media widgets or integrations for login.
• With our affiliates or within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy; in accordance with legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce terms and conditions of service or policies, and to protect or defend the Services, our rights, and the rights of our users or other persons.

Relationship with Shopify

The Services are powered by Shopify, which collects and processes personal information related to your access and use of the Services to offer and improve the Services for you. In order to offer and improve the Services for you, data you submit to the Services will be transmitted and shared with Shopify and third parties that may reside in countries other than your own. Furthermore, to help protect, grow, and improve your business, we use certain advanced Shopify features that incorporate data and information received from you through your interactions with our shop, as well as with other merchants and Shopify. To provide these advanced features, Shopify may use personal information collected from your interactions with our shop, as well as with other merchants and Shopify itself. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights regarding the use of your data for such purposes. For more information on how Shopify uses your personal information and the rights you may have, you can consult the Shopify Consumer Privacy Policy. Depending on where you reside, you may exercise certain rights regarding your personal information here: Shopify Privacy Portal Link.

Third-party websites and links

The Services may feature links to websites or other online platforms operated by third parties. If you click on links to sites not affiliated with or controlled by us, you may need to accept their privacy and security policies and other terms and conditions. We do not guarantee or take responsibility for the privacy and security of such sites, nor for the accuracy, truthfulness, or reliability of the information contained therein. Information you provide in public or semi-public contexts, including information you share on third-party social platforms, could also be viewed by other users of the Services and/or users of those third-party platforms, without restrictions on their use by us or by third parties. The inclusion of such links does not imply any endorsement by us of the content of such platforms or their owners or operators, except as disclosed in the Services.

Minors' data

The Services are not suitable for use by minors, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian of a minor who has provided us with their personal information, you may contact us using the contact details provided below to request its deletion. As of the effective date of this Privacy Policy, we are not aware of any "sharing" or "selling" (as those terms are defined under applicable laws) of personal information of individuals under 16 years of age.

Data security and retention

Please note that no security measure is perfect or impenetrable and we cannot guarantee "absolute security." Furthermore, any data you send to us may not be secure during transmission. We recommend that you use only secure channels to communicate sensitive or confidential information to us.

The retention period for personal information depends on several factors, such as whether we need such data to maintain your account, provide the Services to you, comply with legal obligations, resolve disputes, or enforce other contracts and policies.

Rights and choices available to you

Depending on where you reside, you may have one or more of the rights regarding your personal information listed below. However, these rights are not absolute and may only apply in certain circumstances, and we may sometimes refuse your request to the extent permitted by law.

• Right of access/knowledge. You may have the right to request access to your personal information in our possession.
• Right of deletion. You may have the right to request the deletion of your personal information in our possession.
• Right of correction. You may have the right to request the correction of your personal information in our possession.
• Right of portability. You may have the right to receive a copy of your personal information in our possession and to ask us to transfer it to a third party, in certain circumstances and subject to certain exceptions.
• Communication preference management. We may send you promotional emails, and you may opt-out of receiving them at any time using the unsubscribe option present in our emails. If you opt-out, we may still send you non-promotional emails, such as those related to your account or your orders.

You may exercise any of these rights where indicated in the Services or by contacting us via the contact details provided below. For more information on how Shopify uses your personal information and your potential rights, including those related to data processed by Shopify itself, you can visit https://privacy.shopify.com/en.

You will not be discriminated against for exercising these rights. We may need to verify your identity before processing your requests, to the extent permitted by applicable laws. In accordance with applicable laws, you may appoint an authorized agent to make requests on your behalf to exercise your rights. Before accepting a request from an agent, we will ask them to provide proof that they have been authorized by you and we may ask you to verify your identity directly. We will respond to your request within a reasonable timeframe as required by applicable law.

Complaints

If you have complaints regarding how we process your personal information, please contact us via the contact details provided below. Depending on where you reside, you may have the right to appeal our decision by contacting us via the contact details provided below, or to report your complaint to your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International transfers

Please note that we may transfer, store, and process your personal information outside of the country in which you reside.

In the event of a transfer of your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the relevant authorities of the United Kingdom, unless the data transfer is to a country that is deemed to provide an adequate level of protection.

Changes to this Privacy Policy

We will update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory purposes. We will post the updated Privacy Policy on the website, change the "Last updated" date, and provide notice as required by applicable law.

Contact

If you have questions about our privacy policies or this Privacy Policy, or if you wish to exercise any of your rights, please send an email to feduafashionshop@gmail.com or contact us at Via delle Rose 3, 26028 Sesto ed Uniti (CR), Italy. For the purposes of applicable data protection laws, we are the data controller of your personal information.